Native Video | InSearch / Gallery Bookend
Overview
Lead Time
Required Assets
Domain Native Video ads are a fluid design that reflects the look and feel of the Domain search results and listings. It consists of a main Hero Video, Advertiser Name, Headline, Description, Logo and a Call To Action.
Native InSearch & Gallery Bookend Template: Domain Native Creative Matrix
InSearch:
This InSearch Video ad sits within the search results listings pages and is custom in-house built to align with a Domain property seeker’s journey. The Native Video Insearch template is built to appear as integrated advertising during the search process across the Buy, Rent or Sell listings.
Bookend Gallery:
When opened, property image galleries expand out to form a dedicated view. This allows audiences to have a full view of the Native Video ad when scrolling through property images.
The Native Video Gallery Bookend ad appears in listing galleries at the end, bookending the image gallery.
There is a 3 working day lead time from receipt of creative assets to implementation.
Native Element
Element
Format
Notes
Advertiser Name
Text
Maximum 25 characters including spaces
Headline
Text
Maximum 25 characters including spaces
Description Text
Text
Maximum 90 characters including spaces
InSearch | Brand Logo
.jpg, .jpeg, .png
150 x 40, 50kb max file weight
Bookend | Brand Logo
.jpg, .jpeg, .png
72 x 72, 50kb max file weight.
CTA
Text
Choose from “Enquire Now”, “Find Out More”, “Request Details”
Video Creative
Element
Format
Notes
Resolution
640 x 360v
Size
2mb
maximum file size
Format
.mp4
Duration
15″
seconds
Aspect ratio
16:9
Video type
VASY
VAST 2.0, VAST 3.0
Element
Format
Notes
Click URL
URL
Valid URL
3rd party impression tracker
(Optional)
A single impression tracker from a valid 3rd party vendor
- This ad format is built in-house by Domain from the required assets supplied.
- The required assets are to be supplied with the downloadable Domain Native Matrix filled out.
- Main image for the Native ad must not contain any text. Text is only applicable to the Headline and Body Text description.
- Creative assets supplied are to be labelled for ease of implementation within the lead time.
- InSearch | This Native ad appears in either of the 3x Inline positions across search results pages.
- Bookend | This Native ad appears in the end image in eligible property listing galleries.
