Swipe
The Swipe ad is an engaging ad format that encourages user interaction.
Overview
Lead Time
Required Assets
It consists of 2x images, with the top swipeable image disappearing on user interaction revealing a leave-behind image. This leave-behind image remains for the user to click through to a designated URL landing page.
This ad format can be served across all Domain page types: Search Results, Listings and Content.
A preview guide of the Swipe ad can be accessed here
There is a 5 working day lead time from receipt of creative assets to implementation.
Element
Pixel Dimensions
Format
Medium Rectangle
300 x 250 (max 150kb)
.jpg, .jpeg, .png
Half Page
300 x 600 (max 150kb)
.jpg, .jpeg, .png
Note: Click-through URL, Click and Impression tracking tags or valid Third Party Tag also required.
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