Master & Companion Ad Banners
Domain’s Master and Companion Ad Banners are a versatile high-impact display solution where two ad placements simultaneously serve together on page.
Overview
Lead Time
Required Assets
This ad execution allows advertisers to highly target their intended audiences whilst maximising reach and minimising potential wastage.
The paired ads serving together comprise of two standard ad banners which sit at the top of Domain’s Search Results pages.
The Master and Companion Ad Banners are available via a CPM buy, with targeting overlays possible.
There is a 3 working day lead time from receipt of creative assets to implementation.
Element
Pixel Dimensions
Format
Medium Rectangle
300 x 250 (max 80kb)
.gif, .jpg, .jpeg, .png, .html5
Half Page
300 x 600 (max 80kb)
.gif, .jpg, .jpeg, .png, .html5
Leaderboard
728 x 90 (max 80kb)
.gif, .jpg, .jpeg, .png, .html5
- Click-through URL, Click and Impression tracking tags or valid Third Party Tag.
- Direct Sold or PG – CPM Buy only
- Frequency cappable, GEO and Audience targetable.
- 728×90 is the Master creative with the 300×600 or 300×250 as the Companion creative.
- Standard display banners on Domain can be site served as raw creative assets or as HTML5 creatives.
- Creative assets must be within the pixel dimensions and file sizes.
- File format will require to be as .gif, .jpg, .jpeg, .png, .html5
- Valid third-party vendor* impression and click tags can be implemented alongside to serve with the standard banners. *DoubleClick, Sizmek and Bonzai. Other vendors may require verification prior to campaign implementation.
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